7 years ago

Zwift Raises $120 Million to Expand Fitness Gaming Platform

  • Zwift, a startup that has combined fitness and gaming, has raised $120 million in funding

  • The company will use the money to expand to more training categories and add esports tournaments

  • Zwift now has over 1 million registered accounts and is approaching unicorn status

  • The company is swiftly addressing two different shortcomings of two common home pastimes

  • One of the problems with exercising at home is that it might get a little boring, and one of the problems with playing too many video games is that they contribute to the tendency we have in our modern world to be too sedentary.

      • ProblemTechnology

      "Indoor cycling workouts are often boring and lack social interaction."

      Solution

      "Zwift transforms indoor cycling into a multiplayer game, providing immersive virtual worlds and social rides."

      Covered on