7 years ago

Culture Trip Secures $80M to Redefine Travel Content for Millennials

  • Culture Trip, a London-based travel site aimed at millennials, has raised $80 million in Series B funding

  • The round was led by PPF Group

  • The site distinguishes itself from competitors by focusing on travel writing and local culture content instead of directly selling travel services

  • Culture Trip plans to use the funding to further grow its audience and gradually introduce monetization strategies like branded content and travel service links.

      • ProblemTourism

      "Millennials are overwhelmed by the amount of travel information available online, making it difficult to find authentic and engaging content that inspires them to travel."

      Solution

      "Culture Trip provides a curated platform for millennials to discover unique travel experiences through high-quality storytelling, photography, and video content. It leverages its strong content to attract a loyal audience and build a community around travel."

      Covered on