8 years ago

Highsnobiety Raises $8.5M to Expand Its Fashion and Culture Empire

  • Highsnobiety, a fashion and culture platform attracting over 9 million visitors monthly, has secured $8.5 million in funding led by UK-based VC Felix Capital

  • The investment will be used to expand Highsnobiety's reach into new digital media verticals and capture more data and analytics

  • Highsnobiety has seen significant growth in recent years, with a 100% year-over-year increase in revenue for the past three years and an employee base that has expanded from 15 to over 100 across its offices in New York, London, and Berlin

  • Founder David Fischer believes that the market for streetwear and menswear is exploding, particularly among millennials and Gen Z

  • The funding will allow Highsnobiety to continue its growth trajectory, expand into new markets, and strengthen its content studio and advertising model.

      • ProblemMedia and Entertainment

      "Millennial and Gen Z males are difficult to reach, even with social media, and are increasingly interested in streetwear and menswear, creating a growing market for content focused on these topics."

      Solution

      "Highsnobiety is a media company that produces content focused on streetwear, menswear, and high fashion, attracting a large and loyal audience of young, affluent males. It is investing in new technology and digital media to further expand its reach and content offerings."

      Covered on