9 years ago

Black Swan Data Secures £6.2 Million in Series B Funding to Expand Data Platform

  • Black Swan Data, a data science and tech startup, has raised £6.2 million in Series B funding

  • The round was led by Albion Ventures, with participation from Blackstone and Mitsui

  • The company will use the new capital to accelerate its international growth and expand its product platform, ‘The Nest’

  • Black Swan Data helps companies improve their business/marketing intelligence by mining and crunching both public and internal consumer data

  • They work with large consumer-focused brands such as PepsiCo, Vodafone, Samsung, Disney and Panasonic.

      • ProblemTechnology

      "Companies struggle to make sense of vast amounts of consumer and public data, making it hard to understand customer behaviour and make informed business decisions. This limits their ability to effectively target marketing campaigns and optimize operations."

      Solution

      "Black Swan Data provides a platform that combines internal and public consumer data, leveraging big data and predictive analytics to reveal patterns and trends. This helps companies predict consumer behaviour, optimize marketing campaigns, and make data-driven decisions."

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