8 years ago
Reach Robotics Raises $7.5 Million to Expand Augmented Reality Bots
Reach Robotics, a Bristol-based startup developing augmented reality bots, has closed a $7.5 million Series A funding round led by Korea Investment Partners (KiP) and IGlobe
The company's flagship product, MekaMon, is a four-legged, crab-like robot that operates within an emerging category of smartphone-enabled augmented reality toys
The funding will be used to expand the company's presence in the US and other international markets, hire strategic staff, and increase brand recognition through marketing
Reach Robotics is aiming to create a platform for developers, building beyond its initial vision for MekaMon and exploring partnerships within the entertainment industry.
ProblemTechnology
"Kids these days are glued to their screens and don't get enough exercise. Parents are looking for ways to get their kids off the couch and into the real world, but traditional toys are just not cutting it. "
Solution
"MekaMon is a robot that uses augmented reality to bring a whole new level of excitement and engagement to play. MekaMon is more than just a toy, it's a platform for kids to learn about robotics and coding, and it's a way for parents to connect with their kids in a new and meaningful way."