8 years ago

Paddle Raises $12.5 Million to Simplify Software Sales Process

  • Paddle, a U.K

  • startup that offers software companies a single platform for the entire software sales process, has raised $12.5 million in Series B funding led by Notion

  • The round also saw participation from existing investors BGF Ventures and Kindred Capital, as well as MacPaw, a Mac software developer

  • Paddle's platform aims to simplify the software sales process for developers by consolidating tools for trials, licenses, payments, taxes, and internationalization

  • The company plans to use the funding to invest in features that focus on insight, such as better understanding how pricing, checkout flow, customer behavior, and location country correlate to boost revenue

  • Paddle is also planning further integrations to other areas of a software company's business, such as marketing, product, support, and finance

  • In addition, it will roll out more local payment methods, and SDKs for Mac and Windows products.

      • ProblemTechnology

      "selling software is a fragmented and complicated process. Software developers need to piece together systems from multiple different suppliers in order to sell their wares online. This includes trials and licenses, insights and analysis, payment gateways, taxes, internationalization, and more."

      Solution

      "Paddle is a single platform that consolidates all the tools needed to sell software online. This includes trials and licenses, insights and analysis, payment gateways, taxes, internationalization, and more. It's like a one-stop shop for software sales."

      Covered on