10 years ago

Vinaya Raises $3 Million to Build Connected Tech Focused on Human Psychology

  • Vinaya, a UK startup focused on building tech that is more sensitive to human psychology, has secured $3 million in seed funding led by Passion Capital

  • The company aims to apply psychology research to tech product creation, resulting in products that promote emotional wellbeing by enabling controlled tech usage and adapting to user moods

  • The funding will be used to establish a research lab, scale up manufacturing of its first product line, and develop its next product, currently in stealth mode

  • Vinaya's initial product is a range of high-end jewelry wearables called Altrius, which vibrates for custom notifications to help users reduce their reliance on their phones

  • The company plans to expand with a male line in the future.

      • ProblemTechnology

      "People are addicted to their smartphones and constantly checking notifications, which is negatively impacting their mental wellbeing."

      Solution

      "Vinaya creates high-end jewelry wearables that allow users to filter notifications and control their smartphone usage. The jewelry vibrates for specific notifications, allowing users to set their own parameters for when they need to be alerted. This helps users to disconnect from their phones and regain control of their digital habits."

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