9 years ago
StreetTeam Raises $10 Million to Power Ambassador Programs for Brands
StreetTeam, a UK-based company that helps brands build ambassador programs, has raised $10 million in Series A funding
The round was led by Kindred Capital, Frontline Ventures, and Backed, with participation from Universal Music Group, Saatchi Invest, and Peter Davies
StreetTeam's platform allows brands to recruit and manage ambassadors who can promote their products and services to their friends and followers
The company has been used by a number of major brands, including Universal Music Group, Saatchi Invest, and Peter Davies.
ProblemTechnology
"Millennials are increasingly skeptical of traditional advertising and are less likely to trust brands."
Solution
"StreetTeam helps brands build and manage ambassador programs to leverage the power of word-of-mouth marketing through a network of passionate individuals who are rewarded with experiences and exclusive access instead of cash."