10 years ago

Yieldify Raises $11.5 Million from SoftBank and Google Ventures to Boost E-commerce Conversions

  • Yieldify, a London-based marketing tech startup that helps e-commerce businesses improve conversions, has raised $11.5 million in Series A funding from SoftBank Capital and Google Ventures

  • The company plans to use the funding to expand into new markets, including New York, and hire more data scientists and engineers

  • Yieldify's technology tracks user behavior on websites and uses that data to suggest personalized offers to shoppers, helping businesses increase their conversion rates

  • The company is addressing a growing need in the e-commerce industry, as businesses increasingly focus on maximizing sales from their website traffic.

      • ProblemTechnology

      "Online stores are losing 90% of their potential customers due to a lack of engagement and they can't find a way to retain visitors and convert them into customers."

      Solution

      "Yieldify uses predictive marketing to track user behavior and suggest personalized offers to increase conversions, it's a plug-and-play software for businesses and it charges only if the customer makes money from the service."

      Covered on