9 years ago

truRating Raises $12.6 Million to Expand its Point-of-Sale Feedback Platform

  • truRating, a UK startup that aims to provide an alternative to feedback platforms like Tripadvisor and Yelp, has secured £9.5 million ($12.6 million) in Series A funding

  • The funding will be used to expand the company's global presence and develop a consumer-facing online recommendations website

  • truRating's platform allows restaurants and retailers to collect feedback from customers at the point of sale, making the feedback more reliable and relevant.

    • ProblemTechnology

      "Traditional review platforms like Yelp and Tripadvisor don't always accurately reflect the customer experience, as they rely on self-reported reviews that are not always verified or accurate. This can lead to businesses getting unfair reviews and struggling to manage their online reputation."

      Solution

      "TruRating offers a point-of-sale (POS) feedback system that collects customer reviews directly on the POS device after they've made a purchase. This ensures that reviews are verified and tied to a real transaction, providing more accurate and reliable feedback. The platform also generates standardized ratings data that can be used to build a consumer-facing recommendations website, offering an alternative to traditional review platforms."

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