9 years ago
truRating Raises $12.6 Million to Expand its Point-of-Sale Feedback Platform
truRating, a UK startup that aims to provide an alternative to feedback platforms like Tripadvisor and Yelp, has secured £9.5 million ($12.6 million) in Series A funding
The funding will be used to expand the company's global presence and develop a consumer-facing online recommendations website
truRating's platform allows restaurants and retailers to collect feedback from customers at the point of sale, making the feedback more reliable and relevant.
ProblemTechnology
"Traditional review platforms like Yelp and Tripadvisor don't always accurately reflect the customer experience, as they rely on self-reported reviews that are not always verified or accurate. This can lead to businesses getting unfair reviews and struggling to manage their online reputation."
Solution
"TruRating offers a point-of-sale (POS) feedback system that collects customer reviews directly on the POS device after they've made a purchase. This ensures that reviews are verified and tied to a real transaction, providing more accurate and reliable feedback. The platform also generates standardized ratings data that can be used to build a consumer-facing recommendations website, offering an alternative to traditional review platforms."