9 years ago

Echobox Raises $3.4 Million to Optimize Content Sharing for Publishers

  • Echobox, an AI service for the online publishing industry, has raised $3.4 million in funding led by Mangrove Capital Partners with participation from LocalGlobe

  • Echobox's technology helps publishers share content on social media platforms like Twitter and Facebook in a more intelligent way, using AI to predict virality and optimize posting times

  • The company claims to double traffic coming from social media and has developed a breaking news detection engine

  • Echobox CEO Antoine Amann believes that Facebook's recent changes to its newsfeed, which prioritize posts from friends and family over brands, highlight the need for a solution like Echobox to help publishers optimize content distribution.

      • ProblemTechnology

      "Publishers are struggling to get their content seen on social media platforms like Facebook and Twitter. Facebook is making it harder for publishers to reach their audience and the constantly evolving algorithms make it difficult to know when and how to post content. "

      Solution

      "Echobox uses AI to predict the virality of articles and determine the best time to post them to maximise traffic. It uses data from publishers to make its algorithm more effective and has developed a 'breaking news detection engine' to identify articles that need to be shared immediately. "

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