9 years ago

Gousto Raises £10 Million to Boost Customer Experience and Reduce Food Waste

  • Gousto, a UK-based cook-at-home recipe kit service, has secured £10 million in funding from BGF Ventures, Unilever Ventures, MMC Ventures, Angel CoFund, and Barclays

  • The funding, a mix of equity and debt, will be used to improve customer experience, enhance recipe choices, optimize operations, and continue Gousto's mission of reducing food waste

  • Gousto boasts a data-driven approach, utilizing hundreds of real-time dashboards and advanced forecasting models to achieve less than 1% food waste compared to supermarkets' 20%

  • The company emphasizes its focus on data science and technology to gain a competitive advantage over rivals like HelloFresh and Blue Apron.

      • ProblemFood & Beverage

      "making home cooked meals accessible and affordable to everyone, while reducing food waste."

      Solution

      "Gousto delivers fresh, pre-portioned ingredients and recipes to customers' doorsteps, making it easy to cook delicious meals at home. They use data science to reduce food waste and optimize their operations. Their recipe library is constantly evolving based on customer preferences."

      Covered on