9 years ago

Blippar Raises $54 Million in Series D Funding

  • Blippar, an augmented reality search engine, has raised $54 million in Series D funding led by Khazanah Nasional Berhad, the strategic investment arm of the Government of Malaysia

  • Existing investors also participated in the round

  • Blippar has grown since its 2012 launch and now serves up AR content in real-time for a wide range of real-world objects

  • The company's machine learning platform allows brands to index their products, providing users with real-time information like price and availability

  • The new funding will be used to expand Blippar's engineering team and build out its machine learning and artificial intelligence technology.

      • ProblemTechnology

      "It is difficult to find information about objects in the real world using traditional search engines. Text search is not effective for objects that are difficult to describe."

      Solution

      "Blippar is an augmented reality search engine that allows users to scan objects with their phones and instantly get information about them, such as price, availability, and other details."

      Covered on