9 years ago

Qubit Raises $40 Million to Power Big Data Analytics for Marketing

  • Qubit, a London-based startup founded by four ex-Googlers, has raised $40 million in Series C funding led by Goldman Sachs

  • Qubit provides big-data analytics for marketing, helping companies understand customer behavior and personalize online experiences

  • The funding will be used to expand into new verticals, add features to their Visitor Cloud platform, and hire more engineers

  • The company has raised a total of $76 million to date and is seeing significant growth, with revenue on track to reach $100 million annually

  • Qubit's technology addresses the challenge of understanding customer behavior in the evolving online landscape, where consumers interact with companies across multiple devices and platforms.

      • ProblemTechnology

      "online marketing is becoming increasingly difficult as customers are on a longer journey of discovery and use multiple devices. Marketers need to understand what is happening and what the next move should be, but traditional analytics and A/B testing are ineffective. "

      Solution

      "Qubit provides a big-data analytics platform that helps marketers understand their customers and optimize their marketing efforts. It uses machine learning and big-data analytics to crunch the numbers around each businesses traffic to figure out patterns for customer types and suggest how to market to these users. "

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