9 years ago

Much Better Adventures Raises £400k to Expand Ski and Cycling Offerings

  • Much Better Adventures, a UK travel startup that helps people book active holidays with independent providers, has raised £400,000 in seed funding

  • The investment comes from Seedcamp, various travel operators using the platform, and a number of angel investors, including Simon Lambert (ex-Lastminute.com, Treatwell), Fred Ahlberg (ex-Ebay and King), Brett Akker (founder of Lovespace, Streetcar, ex-Zipcar), and James Kent (ex-Google)

  • The Mayor of London’s Co-investment Fund also participated

  • Much Better Adventures, launched in 2012, started by listing the best independent skier-run chalets in Europe

  • The site targets adventure travellers, allowing them to discover, compare, book and review holidays with local and independent hosts, guides and tour operators

  • The company is using the new funding to expand its ski offering and launch a new vertical in the form of road cycling holidays

      • ProblemTourism

      "Finding and booking active holidays with independent providers is difficult. Many great local operators are hard to find online and struggle to compete with larger companies."

      Solution

      "Much Better Adventures provides a platform for travellers to discover, compare, book, and review active holidays with local and independent hosts, guides, and tour operators."

      Covered on