9 years ago

Thread Secures £4 Million for Men's Personal Styling Service

  • Thread, a U.K

  • personal styling service for men, has raised £4 million (approx

  • $5.7 million) in a funding round led by Beringea

  • The company uses a mixture of algorithms and humans to help solve the online clothes shopping problem by providing personalized style recommendations

  • The funding will be used to hire more engineers and data scientists, grow its list of brand partners, and continue growing at its current pace

  • Thread has raised a total of around $16 million to date.

      • ProblemRetail

      "men are overwhelmed by the choice of clothes online and struggle to find stylish outfits that fit them well"

      Solution

      "Thread provides a personal styling service for men that uses a mixture of algorithms and humans to recommend stylish clothes that fit well. Users take a style questionnaire and optionally upload photos of themselves. A stylist then reviews the information and generates personalized style recommendations. Thread claims to take into account more than 50 elements of style, from eye color and body shape to brand, fit and fabric. Users can then rate the items and the service promises to become smarter and more personalized over time."

      Covered on