10 years ago

Ometria Raises $2.5 Million to Automate Marketing Campaigns for Online Retailers

  • Ometria, a London-based company that helps online retailers make better use of data, has raised $2.5 million in funding

  • The company's customer insight and marketing platform helps retailers automate marketing campaigns based on Ometria's underlying data insights technology

  • The platform identifies where each customer is in their life cycle, profiles their tastes and interests, and targets them with personalised messages to encourage further purchases.

      • ProblemTechnology

      "Online retailers are struggling to compete with the likes of Amazon and other data-driven players in the market because they're not using their data effectively. They have all this customer data, but they don't know how to use it to personalize marketing campaigns and drive sales."

      Solution

      "Ometria provides a customer insight and marketing platform that helps online retailers automate their marketing campaigns based on customer data. The platform identifies where each customer is in their lifecycle, profiles their tastes and interests, and targets them with personalized messages to encourage further purchases."

      Covered on