Online grocery platform Farmdrop raises £7M Series A led by Atomico

Farmdrop Raises £7M in Series A Funding

Farmdrop, a farmer-friendly online grocery platform based in the UK, has raised £7 million in Series A funding led by Atomico. The company aims to bypass mass supermarkets and deliver groceries directly from farmers to consumers, paying producers roughly double what they would get from a supermarket. The new funding will be used to improve customer experience, develop new technology for farmers, and launch new distribution hubs outside of London.

Farmdrop raises £7M Series A to disrupt the UK grocery market

Farmdrop is a farmer-friendly online grocery platform based in the UK, launched in 2014 as a ‘click and collect’ service that let you order groceries online direct from farmer-producers and pick up your order at a local collection point. It has since pivoted to door-to-door delivery but with the same basic idea of a marketplace that bypasses the mass supermarkets. Farmdrop claims to remove (or replace) wholesalers and retailers from the supply chain, which enables it to pay producers roughly double what they would get from a supermarket. They also say that farmers receive around 75 per cent of the final shelf price. Farmdrop plans to use the new funding to improve customer experience, develop new technology for farmers to manage their own inventory, and launch new distribution hubs outside of London, with an opening in Bristol planned for later in 2017.

Farmdrop is a farmer-friendly online grocery platform that bypasses mass supermarkets and delivers groceries directly from farmers to consumers, claiming to pay producers roughly double what they would get from a supermarket.

8 years ago

Farmdrop raises £7M Series A to disrupt the UK grocery market

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