10 years ago

SuperAwesome Raises $7 Million Series A to Expand Kid-Safe Marketing Platform

  • SuperAwesome, the U.K.-headquartered 'kid safe' digital marketing platform that enables brands to put their wares in front of children, has raised a $7 million Series A

  • The company will use the money to "grow faster and reach more territories." The round was led by IBIS TMT, Twenty Ten Capital, and Sandbox and Co

  • Existing investors, including Hoxton Ventures, also participated

  • SuperAwesome has increased its valuation 4.5x since its seed round in late 2014

  • The startup's fairly unique proposition also speaks to a digital kids market that is set to grow significantly over the next few years.

      • ProblemTechnology

      "Kids are online, but there's no safe way for brands to market to them. Current marketing platforms aren't designed for kids, and don't comply with laws around protecting kids' data."

      Solution

      "SuperAwesome is a kid-safe digital marketing platform that lets brands reach kids safely and legally, while complying with privacy laws like COPPA. They have a kid-safe ad platform, a compliance platform, and they're constantly innovating to make sure they're meeting the needs of kids and parents."

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