10 years ago

Big Data For Humans Raises $1.2 Million to Scale Data Science-as-a-Service

  • Big Data For Humans, a UK-based startup offering data science-as-a-service for the retail and travel sector, has secured $1.2 million in seed funding

  • The round was led by London's EC1 Capital, with participation from Firestartr, Scottish Investment Bank, and various angel investors

  • The company, a Techstars London alumni, plans to use the funding to scale its offering and expand globally

  • Big Data For Humans aims to help companies understand their customers and increase sales by providing them with data-driven insights and action plans

  • The startup's service is designed to save companies money by negating the need to build expensive in-house data science teams.

      • ProblemTechnology

      "Retailers and travel companies struggle to manage their customer marketing effectively. Their data science teams are expensive and don't scale well across markets, leading to wasted marketing spend and a lack of customer monetization. 80% of revenue comes from 20% of customers, highlighting the need for improved customer targeting and engagement."

      Solution

      "Big Data For Humans provides a data science-as-a-service platform that automates insights from billions of calculations. This allows retailers to understand their customers better, identify their wants, and generate action plans for more profitable marketing across various channels. This helps increase revenue and cut costs by efficiently targeting the right customers with the right messages."

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