a year ago

Social Tip, Founded by BrewDog’s James Watt, Raises Over £2 Million in Crowdfunding

  • Social Tip, a new startup founded by BrewDog's James Watt, has raised over £2 million in crowdfunding, exceeding its initial target

  • The company, which aims to become a unicorn, provides financial rewards to people who post about brands

  • Social Tip has secured investment from various sources, including UK tech fund Haatch, the British Investment Bank, MiniClip CEO Rob Small, early BrewDog investor Keith Greggor, and active early investor Ryan Peterson

  • Social Tip's launch brand partners include BrewDog, Huel, PureGym, Slug & Lettuce, and Virgin Pure

  • The company's founding team includes former Zilch CTO Thomas Matecki and former Supper managing director Georgia Lee.

      • ProblemTechnology

      "Influencer marketing is expensive and unreliable. Brands struggle to find authentic influencers, track their performance, and measure their ROI. The current system is often opaque and lacks transparency, making it difficult for brands to trust and invest in influencers."

      Solution

      "Social Tip offers a platform that connects brands with influencers and rewards them for creating high-quality content. The platform uses technology to track influencer performance and measure ROI, making it easier for brands to make informed decisions. Social Tip also provides transparency and accountability, building trust between brands and influencers."

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