a year ago

Made With Intent Secures £1.5 Million to Optimize eCommerce Customer Journeys

  • Manchester-based e-commerce startup Made With Intent has raised £1.5 million in seed funding

  • The company, founded by David Mannheim, provides a segmentation platform that helps retailers understand and target customer intent

  • Made With Intent’s platform collects data through an easy-to-implement script, models 250+ signals from online shoppers and returns predictive intent metrics in real time

  • Visitors are then automatically segmented based on their journey, momentum and how likely they are to buy, exit or return in the future

  • The funding will support the fully remote team of 15 with their product, marketing and partnership efforts

  • With an existing user base in the UK, Denmark, Germany and the USA, the company aims to reach 100 global customers within two years.

      • ProblemTechnology

      "Ecommerce businesses are obsessed with conversion rates, leading to short-term strategies that don't consider how people actually buy, resulting in a race to the bottom and neglecting long-term growth. "

      Solution

      "Made With Intent offers a segmentation platform that analyzes customer intent and provides real-time predictive insights to optimize customer journeys. This helps businesses tailor their approach to different customer segments, boosting short- and long-term revenue by focusing on the right customers at the right time."

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