wayve Raises £300k in Seed Funding

wayve, a London-based adtech startup, has raised £300,000 in seed funding from Mercia Fund Management's newest hybrid SEIS & EIS fund. The company intends to use the funds to execute its expansion plans. wayve's platform simplifies advertising in the multi-platform era, allowing creative agencies, publishers and media agencies to create, distribute and monitor campaigns across multiple devices and screen sizes.

wayve Secures £300,000 Seed Funding to Expand Adtech Platform

wayve is a London, UK-based adtech startup that provides a platform to simplify advertising in the multi-platform era. The platform allows creative agencies, publishers and media agencies to create, distribute and monitor campaigns across multiple devices and screen sizes. The platform offers features such as wayve.builder, which converts static advertising assets into rich, animated content for use on mobile and desktop via an automated HTML5 conversion process and intuitive timeline-based editor; wayve.trafficker, which streamlines distribution of these assets across all devices and platforms, and integrates with third party tracking providers such as Google Analytics to procure real-time engagement tracking; and ad.aptive, an IP protected technology, which enhances both of these products and enables content to be optimized automatically to all screen sizes and pixel resolutions.

wayve is a London-based adtech startup providing a platform to simplify advertising in the multi-platform era.

10 years ago

wayve Secures £300,000 Seed Funding to Expand Adtech Platform

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