10 years ago

RealityMine Secures $17.25 Million in Growth Equity Funding

  • RealityMine, a Manchester, UK-based global provider of mobile market research technologies and consumer analytics, raised $17.25m in growth equity funding

  • The funding will be used for technology advancements, expansion into new markets and services to new industry verticals.

      • ProblemTechnology

      "Market research is complex and expensive, with traditional methods failing to capture the full picture of consumer behavior across devices and platforms. This makes it hard for businesses to understand their target audience and make effective marketing decisions."

      Solution

      "RealityMine provides a comprehensive solution that combines passive behavioral metering technologies and active surveys to track consumer behavior across mobile devices, tablets, PCs, and home routers. This gives businesses a granular understanding of their target audience, their media consumption habits, and their journey to purchase."

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