3 years ago

Penny Black Secures £1.3 Million in Seed Funding to Transform Packaging into a Marketing Channel

  • Penny Black, a London-based provider of an ecommerce platform that turns packaging into a marketing channel, has secured £1.3 million in seed funding

  • The round was led by AGFA and ninepointfive

  • Penny Black's platform connects ecommerce stores, marketing tools and fulfilment operations to deliver personalized experiences when customers open their packages

  • The company launched in the UK and Europe in April 2022 and has partnered with brands such as PAUL VALENTINE, Bird & Blend, and the Modern Nursery.

      • ProblemTechnology

      "Ecommerce businesses struggle to connect with customers after they've made a purchase, making it difficult to drive repeat sales and build brand loyalty."

      Solution

      "Penny Black's platform allows ecommerce businesses to turn their packaging into a marketing channel, creating personalized experiences for customers at the moment they open their orders. This helps businesses drive repeat purchases, increase customer engagement, and build brand loyalty."

      Covered on