a year ago

Manchester's North AI Raises £580K Pre-Seed for AI-Powered Content Insights

  • North AI, a Manchester, UK-based AI powered insights platform for the media and entertainment industry, has secured £580K in Pre-Seed funding from Innovate UK and SFC Capital

  • The company plans to use the funds to enhance its AI development, which will help streamers, producers, studios and advertisers make smarter decisions over their content

  • North AI's AI model measures and predicts global demand by combining its own AI model with primary data from real audiences to predict future returns and impact for video content.

      • ProblemMedia and Entertainment

      "The film and TV industry struggles to accurately assess the commercial risk, potential gains, and marketability of content, leading to poor decision-making in pre-production, distribution, and acquisition."

      Solution

      "North AI uses AI to predict the value of premium video content by combining its own AI model with primary data from real audiences, providing insights to streamers, studios, and advertisers to make smarter decisions."

      Covered on