6 years ago

Ogury Secures $50 Million to Expand User-Choice Driven Marketing Platform

  • Ogury, a London-based company providing a digital marketing engine driven by user choice, has raised $50 million in funding led by Idinvest Partners, with participation from various banks

  • The company intends to use the funds to accelerate its product innovation and customer growth in the U.S

  • and other key markets in Europe and APAC

  • Ogury was founded in 2014 and has grown rapidly, reaching $100 million in global revenue in 2018

  • The company currently employs more than 400 people in 18 offices across the US, Europe and APAC and works with more than 3,500 publishers and over 1,500 top brands globally.

      • ProblemTechnology

      "Digital advertising is often intrusive and disrespectful of user privacy, leading to ad fatigue and declining user engagement."

      Solution

      "Ogury provides a user-centric marketing engine that respects user choices, offering clear options for ad interactions and complying with privacy regulations. It leverages consented data and purpose-built algorithms to deliver relevant and engaging ads."

      Covered on