a year ago

Sniffers Pet Care Secures £850K Series A Funding Led by Traditum Private Equity

  • Sniffers Pet Care, a UK-based pet treat supplier, raised £850K in Series A funding from Traditum Private Equity

  • The company intends to use the funds to accelerate production and increase annual revenue to £3.3M

  • Sniffers Pet Care manufactures dog treats with a focus on ethically sourced and natural produce, supplying customers like Pets at Home and Jollyes under its brand NAW.

      • ProblemConsumer Goods

      "Pet owners are looking for natural and ethically sourced pet treats, but finding them can be difficult and expensive."

      Solution

      "Sniffers Pet Care manufactures natural pet treats made with ethically sourced ingredients and sells them under the NAW brand, making it easier for pet owners to find high-quality treats."

      Covered on