8 years ago

Mirriad Raises £26.2 Million in IPO

  • Mirriad Advertising, a London-based video technology company, has raised £26.2 million through an IPO, which is expected to occur on December 19th

  • The company, which develops native in-video advertising, plans to use the funds to expand its business and develop new technology

  • IP Group plc, a developer of intellectual property-based businesses, is a major investor in Mirriad and has committed £3.7 million to the IPO.

      • ProblemTechnology

      "Brands and advertisers struggle to reach their target audience effectively and efficiently across all screens (TV, online, mobile). Traditional advertising formats often fail to engage viewers and can be intrusive. "

      Solution

      "Mirriad's technology inserts branded products and signage into existing video content as ad units, providing a more seamless and engaging advertising experience for viewers. This allows brands to reach their target audience in a natural and non-intrusive way, enhancing brand recall and driving conversions."

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