8 years ago

eve Sleep IPO Raises £35 Million for Growth

  • eve Sleep, a UK-based e-commerce sleep brand, has launched its initial public offering (IPO) to raise approximately £35 million

  • The company is selling 34,587,411 new ordinary shares at 101 pence per share

  • The proceeds will be used for advertising and marketing efforts, as well as general working capital to support and implement the growth strategy, including deeper penetration within its ten existing markets and expansion into new markets

  • eve Sleep was backed by Channel 4, DN Capital, Octopus Ventures, Paul Pindar, Woodford Investment Management, and FJ Labs.

      • ProblemRetail

      "Buying a mattress is a pain! People are forced to visit crowded, overpriced, and misleading brick and mortar stores to buy a mattress. They are often pressured by sales people, and have to rely on their word. They then have to awkwardly get the heavy mattress home, and wait for delivery. They also often feel like they've overpaid. "

      Solution

      "eve Sleep offers a direct-to-consumer mattress buying experience. Customers can purchase a mattress online, with free delivery, and receive it within days. They can also try the mattress for 100 nights and get a full refund if they don't like it. The company also offers a range of other sleep products, such as pillows, sheets and duvets, at affordable prices. "

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