5 years ago

The Insights People Secures £500k Investment to Expand Internationally

  • The Insights People, a Manchester, UK-based global leader in kids, parents and family market intelligence, has secured a £500k investment from DSW Angels, a business angel network focused on UK regional scale-up companies

  • The company plans to use the funding to expand internationally into Brazil, Mexico and Canada, and create new jobs in Manchester.

      • ProblemTechnology

      "Businesses struggle to understand the desires and behavior of kids and parents, making it difficult to create effective marketing strategies and products."

      Solution

      "The Insights People provides market intelligence and insights by surveying 200,000 children and parents each year. Their platform enables businesses to tailor the results to their specific needs, allowing them to make informed decisions about their marketing strategies, identify market trends, and measure the success of their campaigns."

      Covered on