2 years ago

Situ Live Raises £1 Million for Product Marketing Platform

  • Situ Live, a London-based provider of an experimental product marketing platform, has secured a £1 million investment from IW Capital

  • The company intends to use the funds to further develop its digital platform and increase sales and marketing activity

  • Situ Live's platform combines physical "store-like" venues and a digital solution allowing brands to showcase their products and providing consumers with the ability to interact and experience the products first-hand

  • The system collects traffic and purchases intent data for brands, facilitating direct connection between consumers and brands

  • The company works with established brands, challenger brands and new brands with clients including Bosch, Intel, Meta, Phillips and Lutron.

      • ProblemTechnology

      "It's hard for brands to create engaging and effective product marketing experiences, especially in the digital age. Traditional methods like advertising and online stores don't always capture consumer interest or provide valuable data."

      Solution

      "Situ Live offers a unique platform that combines physical 'store-like' venues with a digital solution, allowing brands to showcase their products in an interactive and engaging way. This helps brands collect valuable data on consumer behavior and preferences while providing a direct connection between brands and customers."

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