a year ago

NewGen Secures Investment from BGF to Boost Creator Economy Offerings

  • NewGen, a social-first creative and creator agency, has received an undisclosed investment from BGF

  • The company plans to use the funds to enhance its infrastructure, data, and technology platforms to drive growth and innovation within the creator economy

  • NewGen, founded in 2015, specializes in high-impact marketing campaigns for Gen Z and video gaming audiences

  • They serve clients such as PepsiCo, Porsche, Hasbro, and Samsung and have expanded through international client wins and acquisitions of Kyma Media and Horizon Union.

      • ProblemMedia and Entertainment

      "Brands struggle to effectively market to Gen Z and video gaming audiences, a lucrative but difficult-to-reach market."

      Solution

      "NewGen is a social-first creative and creator agency that uses its deep understanding of these audiences to develop high-impact marketing campaigns, helping brands connect and resonate with Gen Z and gamers."

      Covered on