4 years ago

Odore Secures £1 Million Seed Funding to Expand Beauty-Tech Platform

  • Odore, a London-based beauty-focused platform for brands to design and deliver product campaigns, has raised £1 million in seed funding led by Blackfinch Ventures with participation from SFC Capital and angel investors

  • The company will use the funds to invest in platform capabilities, international expansion, and team growth

  • Odore's platform helps brands build personalized customer experiences and journeys across multiple channels, integrating with existing systems like Klaviyo, Shopify, Salesforce, and Digital Sampling

  • Clients include LVMH, L’Oreal, Naples Soap, and Tata Harper.

      • ProblemTechnology

      "Brands struggle to create personalized beauty product experiences and journeys across multiple channels at scale, leading to inefficient customer engagement and lost opportunities."

      Solution

      "Odore offers a platform that helps brands build personalized experiences and journeys, integrating with existing systems and offering features like a no-code content builder, multichannel marketing automation, and real-time reporting."

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