3 years ago

Bridged Secures £575,000 to Automate Content Marketing Funnels

  • Bridged, a London-based AI solution for automating content marketing funnels for publishers, raised over £575,000 in funding

  • The round was led by BY Venture Partners, with participation from QVentures and four angel investors

  • The company plans to use the funds to grow its sales team and enhance its product over the next year.

      • ProblemTechnology

      "Publishers struggle to attract and retain customers with content marketing because it's difficult to build personalized and automated campaigns that generate more clicks, more ad revenue, sales, additional newsletter signups and paid subscriptions. "

      Solution

      "Bridged uses AI to understand visitor intent and identify hotspots within content, whether in text, audio or video, which are anticipated to generate engagement. The AI software boosts conversion rates and creates more privacy-first data. Publishers and marketers then use Bridged’s AI to build first party data and build personalized and fully automated AI campaigns. "

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