6 years ago

Kindred Secures £2.25 Million Seed Funding to Digitize Word-of-Mouth Marketing

  • Kindred, a London-based platform that digitizes word-of-mouth recommendations on social media, has secured £2.25 million in seed funding

  • The round, which brought the company's valuation to £35 million, was led by investors Richard Laxer, ex-President of GE Capital, and Dan Bricken, ex-International President of Wells Fargo M&A

  • Kindred's platform connects brands, influencers, and charities through a pay-per-sale model, offering brands a way to harness word-of-mouth marketing on social media

  • The company has already partnered with thousands of brands, including Jimmy Choo, Gillette, ASOS, Pets At Home, Missguided, and Boohoo.

      • ProblemTechnology

      "It's hard for brands to track and reward word-of-mouth recommendations, and it's difficult for influencers to monetize their recommendations and support their favorite charities."

      Solution

      "Kindred's platform digitizes word-of-mouth recommendations on social media using specially-created codes, allowing brands to track and reward influencers for successful sales. The platform also allows influencers to donate a portion of their commission to charities."

      Covered on