2 years ago

GoJoe Raises £1.2 Million to Fuel Social Fitness Growth

  • GoJoe, a London-based social fitness app for work and play, has secured £1.2 million in funding

  • The round was led by Superbet Ventures, with participation from Hellen’s Rock, Animoca Brands, and Michael Carrick

  • The company plans to use the funds to accelerate growth and expand operations

  • GoJoe, co-founded by CEO Will Turner and COO Phil Steele, combines wearables, content, and team-based challenges to encourage everyday solo exercise

  • The app has partnered with Stanford University on psychology, data, and gamification, and is used by brands including PwC, PayPal, Experian, and Amazon.

      • ProblemTechnology

      "People struggle to stay motivated and engaged with their fitness goals, especially when it comes to solo exercise. They often lack social support and encouragement, making it easy to fall off track."

      Solution

      "GoJoe is a social fitness app that connects workplaces and brands with their employees and customers, offering a platform for team-based challenges, gamified experiences, and wearable integration. This creates a fun and supportive environment for people to get active together, making it easier to stick to their fitness and wellbeing goals."

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