7 years ago
Fenton & Co. Secures £850,000 in Seed Funding for Sustainable Jewellery
Fenton & Co., a London-based independent jewellery company, has raised £850,000 in seed funding led by Mustard Seed, with participation from several angel investors
The company creates bespoke engagement and occasion rings using precious gemstones, with a focus on supply chain transparency and responsible sourcing.
ProblemRetail
"Finding a unique and ethical engagement ring is a stressful and time-consuming process. Many people are left disappointed with the lack of choice and transparency in the traditional jewellery industry."
Solution
"Fenton & Co. offers bespoke engagement and occasion rings made with ethically sourced precious gemstones and recycled metals. The company provides full supply chain transparency, allowing customers to choose from over 5,000 unique designs and feel good about their purchase."
