Benitago Group Raises $325 Million Series A Funding

Benitago Group, a New York and London, UK-based e-commerce brand incubator and aggregator, raised $325M in Series A funding led by CoVenture with additional funding from HSBC UK. The company plans to use the funds to expand its product development studio, scale its acquisition of Amazon brands, and continue the expansion of its brand portfolio across various platforms and channels. Founded in 2016, Benitago has developed ten brands and over 300 products in-house, acquired nearly a dozen third-party brands, and raised $380 million to date.

Benitago Group Secures $325 Million Series A Funding for E-commerce Expansion

Benitago Group is a New York and London, UK-based e-commerce brand incubator and aggregator, focused on creating and acquiring brands optimized for sustainable growth on e-retailer marketplaces such as Amazon. The company leverages search trends and sentiment data to identify product categories projected to see heightened demand on these platforms or niches ripe for disruption. It then elects whether to build relevant product offerings in-house or engage in the strategic acquisition of an existing brand.

An e-commerce brand incubator and aggregator focused on creating and acquiring brands optimized for sustainable growth on e-retailer marketplaces such as Amazon.

4 years ago

Benitago Group Secures $325 Million Series A Funding for E-commerce Expansion

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