4 years ago

LoopMe Raises $120 Million in Majority Investment from Mayfair Equity Partners

  • LoopMe, a UK-based brand-focused mobile advertising platform, has received a $120 million majority investment from Funds advised by Mayfair Equity Partners

  • The deal, which is expected to close by February 2022, values the company at close to $200 million

  • Mayfair will become the majority investor, partnering with LoopMe's founders, Stephen Upstone and Marco van de Bergh, its wider management team and existing institutional investors including BGF

  • LoopMe intends to use the funds to continue expanding internationally, including into new geographies such as Japan, while bringing innovative new products to market

  • Founded in 2012, LoopMe provides Artificial Intelligence (AI) and Machine Learning (ML) ad technologies to optimize media campaign delivery in real-time

  • The company is headquartered in the UK, with global offices across New York, Boston, Atlanta, Chicago, Detroit, San Francisco, Los Angeles, Toronto, Singapore, Dnipro (Ukraine), Japan and Hong Kong.

      • ProblemFinancial Services

      "Enabling brands to deliver effective advertising campaigns through real-time automation and measurable goals"

      Solution

      "LoopMe provides Artificial Intelligence (AI) and Machine Learning (ML) ad technologies to optimize media campaign delivery in real-time, driving measurable uplift in brand deliverables and more effective targeting across online and offline marketing goals"

      Covered on