2 years ago

Hurr Secures $10M Funding Led by Praetura Ventures

  • Hurr, a London-based fashion rental platform, has raised $10 million in funding to date

  • The latest round included participation from Praetura Ventures (lead), and existing investors including Octopus Ventures, Ascension and D4 Ventures

  • Founded in 2019 by Victoria Prew, Hurr is a combination of a peer-to-peer marketplace and a white-label SaaS solution that enables consumers to rent high fashion items from top brands such as Ganni and Mulberry.

      • ProblemFashion

      "Hurr aims to address the environmental impact of fashion consumption by providing a platform for renting high-end fashion items, reducing the need for constant new purchases and promoting sustainability."

      Solution

      "Hurr offers a peer-to-peer marketplace and a white-label SaaS solution, allowing users to rent luxury fashion items and enabling brands and retailers to integrate rental services into their offerings, thereby expanding their customer base and promoting circular fashion practices."

      Covered on