3 years ago

Measure Protocol Secures Funding from Blackfinch Ventures, Italian Angels for Growth, and Blockchain Valley Ventures

  • Measure Protocol, a UK-based scale-up offering a new way to access consumer behavioural data at scale, has raised an undisclosed amount in funding

  • The round was led by Blackfinch Ventures, Italian Angels for Growth, and Blockchain Valley Ventures (BVV)

  • The funds will be used for technology development, marketing, and sales efforts

  • Measure Protocol provides a platform allowing businesses to access customer experience data

  • Its app, MSR, allows users to share their data through tasks and earn rewards.

      • ProblemTechnology

      "Measure Protocol aims to make consumer behavioral data more accessible at scale by providing a new approach to gathering insights from customer experiences. This involves capturing and analyzing user interactions and transactions on websites, services, and apps."

      Solution

      "Measure Protocol offers a platform where businesses can request specific tasks from users, which are then performed while their activity is captured using screen capture technology. The platform uses proprietary techniques and machine learning to extract behavioral data and insights, including e-commerce transactions, digital usage patterns, and even mobile phone screen layouts."

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