7 years ago
yulife Raises £3M to Revolutionize Digital Life Insurance
Lifestyle insurance business yulife has raised £3M in funding led by LocalGlobe, with participation from Anthemis Exponential Ventures and OurCrowd
The app rewards users with yucoin for building positive habits and offers rewards for redemption.
ProblemFinancial Services
"yulife is trying to make life insurance more engaging and rewarding by incorporating elements of gamification and wellbeing incentives."
Solution
"yulife offers a digital life insurance platform that uses AI and behavioral science to encourage users to build positive daily habits through a game-based wellbeing app, providing rewards like vouchers and passes."
