2 years ago

Odore Secures $5M Seed Funding to Empower D2C Brands with Customer Engagement Platform

  • Odore, a London-based customer engagement platform for D2C brands, has raised $5 million in seed funding led by Fuel Ventures, with participation from existing investors

  • Founded in 2020 by Armaan Mehta and Karan Gupta, Odore offers a platform to streamline marketing efforts, drive customer engagement, and personalize brand-customer interactions through data analytics and UX

  • Their services include product sampling, metaverse campaigns, and cross-channel digital activations.

      • ProblemTechnology

      "Direct-to-consumer (D2C) brands struggle to effectively engage customers across various online channels, leading to fragmented data and inefficient marketing efforts. This results in challenges with customer acquisition, retention, and maximizing brand impact."

      Solution

      "Odore provides a customer engagement platform that streamlines marketing efforts for D2C brands by centralizing operations, integrating data analytics, and offering personalized experiences. This includes tools for creating engaging online experiences, connecting with social channels and retailers, and nurturing customer relationships through advanced CRM solutions. "

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