6 years ago

e.fundamentals Raises £5.3M for International Expansion

  • e.fundamentals, a UK-based eCommerce analytics company, has secured £5.3 million in funding led by Maven Capital Partners with participation from Downing Ventures and Scottish Enterprise

  • The company plans to use the funds to drive international expansion, including a launch in the US

  • e.fundamentals provides an eCommerce analytics platform for brand owners to compete online, gathering and reviewing data about brands’ product performance and presenting it through its proprietary retail dashboard and wholesale dashboard

  • Clients include Weetabix, McCain, and Twinings.

      • ProblemTechnology

      "e.fundamentals is addressing the challenge of providing brand owners with effective tools to monitor and enhance their product performance in the rapidly growing eCommerce sector."

      Solution

      "The company offers an eCommerce analytics platform that gathers and reviews data on brands' online performance, presenting daily insights through its retail and wholesale dashboards to enable swift action on key areas for improvement."

      Covered on