7 years ago

Blippar Raises £28.2 Million in Series E Funding Led by Candy Ventures and Qualcomm Ventures

  • Blippar, a London-based augmented reality and computer vision technology developer, has secured £28.2 million in Series E funding led by Candy Ventures and Qualcomm Ventures, with participation from existing investors

  • Founded in 2011 by Ambarish Mitra, Blippar offers business tools and solutions using advanced technologies, including AR SDK and web-based AR

  • The company has expanded globally with offices in the UK, US, India, and Singapore

  • Their technology has been used by major brands like PepsiCo, Porsche, Nestlé, and more to create engaging experiences for consumers

  • In 2014, Blippar acquired AR company Layar.

      • ProblemTechnology

      "Many businesses find it difficult to create engaging and interactive experiences for their customers. They struggle to connect with consumers in a meaningful way in the digital age."

      Solution

      "Blippar uses Augmented Reality (AR), Computer Vision, and AI to create interactive experiences for businesses that can be used across a wide range of sectors. They provide tools and solutions that help businesses connect with consumers in a meaningful way."

      Covered on