4 years ago

Ometria Secures $40 Million in Series C Funding to Expand its Customer Data Platform

  • Ometria, a London-based customer data and marketing platform, raised $40 million in Series C funding led by InfraVia Growth

  • The company plans to use the funds to expand its product and engineering team and accelerate the development of its AI-based optimization layer, the Ometria Co-Marketer

  • Ometria's platform helps retailers increase customer loyalty and CRM revenue by sending personalized marketing messages

  • The company has nearly doubled its team to over 120 employees in the past year.

      • ProblemTechnology

      "Retailers struggle to personalize marketing messages to individual customers throughout the customer journey."

      Solution

      "Ometria provides a customer data and marketing platform that allows retailers to increase customer loyalty and CRM revenue by sending personalized marketing messages throughout the customer journey."

      Covered on