8 years ago

BeMyEye Secures $10.5M Series C Funding to Expand Globally

  • BeMyEye, a London and Milan-based data-driven field marketing platform, raised $10.5 million in Series C funding led by FII Tech Growth, with participation from existing investors Nauta Capital, P101 Ventures, and 360 Capital Partners

  • The company plans to use the funds to accelerate its European expansion and scale its business globally

  • BeMyEye provides real-time in-store data to FMCG and Consumer Electronic brands, helping them optimize their field force activity and go-to-market investments.

    • ProblemTechnology

      "FMCG and Consumer Electronic brands don't know what's happening on the shop floor. It's hard for them to get accurate information about whether their products are being stocked properly, if they're out of stock and whether promotions are being implemented correctly."

      Solution

      "BeMyEye provides a data-driven field marketing platform that gathers real-time in-store data from a network of independent contractors (like you!) using their smartphone cameras. This data is then analyzed and packaged into actionable insights that can be used to improve stock management, ensure promotions are implemented properly and ultimately, increase sales."

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