2 years ago
NumberEight Raises $2.7M for Privacy-First Identity Solutions in Advertising
NumberEight, a London-based startup specializing in privacy-first identity solutions for advertising, has secured $2.7 million in Pre-Series A funding led by ACF Investors
The round also saw participation from Nauta Capital, Ascension Ventures, Enterprise 100 angels, COREangels EnterpriseTech, COREangels Big Data & AI Europe, and strategic angels including mobile gaming veterans John Libby and Nick Button-Brown, and adtech veterans like Ionut Ciobotaru
The company plans to utilize the investment for commercial growth, product development, and US expansion.
ProblemTechnology
"Advertisers are struggling to reach their target audiences effectively and in a privacy-first manner due to increasing privacy regulations and data restrictions by platforms."
Solution
"NumberEight offers on-device AI solutions that empower publishers and ad platforms to enrich ads with intelligent, ID-less, and anonymized data. This allows advertisers to reach their target audiences effectively without compromising user privacy."