3 years ago

Bidstack Secures $11M Funding Led by Irdeto to Fuel US Growth

  • Bidstack, a London-based provider of an in-game advertising and video game monetisation platform, raised USD$11M in funding, bringing its total funding to $42m

  • The round was led by Irdeto

  • Bidstack intends to use the funds to accelerate its US growth strategy

  • The company works with game publishers such as Codemasters, Take-Two Interactive, and Sports Interactive, and has delivered in-game campaigns for brands such as Marriott Bonvoy, Paco Rabanne, and Doritos.

      • ProblemTechnology

      "Gamers are bombarded with ads, many of which are irrelevant and disrupt their gaming experience."

      Solution

      "Bidstack provides a platform for brands to advertise within video games in a way that is non-intrusive and contextually relevant to the game. "

      Covered on